Your business in your area may not be showing on relevant searches. Complete the following tasks at Google My Business to maximize how often your customers see your business in local search results. By providing and updating business information on Google My Business, you can improve your company's local ranking on Google and improve your search and map presence.
Want to edit business information for 10 or more sites at once? Create a bulk upload table.
Local results favour the most relevant results for any search, and companies with complete and accurate information can more easily be matched to the correct searches. Make sure you enter all your Google My Business information so that customers have a better idea of what you do, where you are and when they can visit you. Provide information such as (but not limited to) your physical address, phone number, and category. Be sure to keep this information up to date as your business changes.
Check your location
Review your business locations to give users the best views on Google products like Maps and Search.
Keep accurate hours
By logging in and updating your opening hours, including special public holidays and special events, prospects are notified of their availability, and you can be sure they are open when they travel to your location.
Manage and answer reviews
Contact customers by responding to reviews they give about your business. Answering reviews shows that you value your customers and the feedback they give about your business. Positive and high-quality reviews from your customers improve the visibility of your business and increase the likelihood that a prospective customer will visit you. Encourage customers to leave feedback by creating a link they can click to post reviews.
Add photos
By adding photos to your records, your products and services will be displayed and you can tell your business story. Accurate and engaging images can also show potential customers that your business offers what they are looking for.
How Google determines the local ranking
Local results are based primarily on relevance, distance, and awareness. These factors are combined to find the best match for your search. For example, Google algorithms may decide that a company that is farther away from your place may be what you are looking for than a company that is closer, so you will rank it higher in local results.
Become relevant
Relevance refers to how well the local listing fits what someone is looking for. By adding complete and detailed information about the company, Google can better understand your business and associate your listing with the relevant search questions.
The prominence is also based on information Google has about a company from the Internet (links, articles, and directories). The number and grade of Google reviews are also included in the local search rankings. Additional ratings and positive reviews improve the local ranking of a business. Your place in the way of results is also a reason. Therefore, best practices for site promotion apply to local search optimization.
There is no way to ask or pay for a better local ranking on Google. They strive to keep the search algorithm privacy confidential to make the ranking as fair as possible for everyone
With Google My Business account, you have much more than one listing of your business information. Business profiling is a feature that lets you connect with customers through Google Search and Google Maps for free. You can post photos and offers to your business profile, thereby showing customers your differences and giving them more reason to choose your business. Google has presented really impressive statistics if it's the case you're not convinced yet: 5 billion searches for local restaurants, 3 billion searches for hotels, 1 billion for clothing stores, 600 million for beauty saloons, and 5 million for coffee shops.
